TAG Heuer Connected SBR8010.BA0616

About This Watch

The TAG Heuer Connected SBR8010.BA0616 represents the brand's ambitious vision for what a luxury smartwatch should be — a digital timepiece that respects the aesthetics and build quality of traditional Swiss watchmaking while delivering the functionality demanded by modern technology. Running Wear OS by Google, the Connected features a vibrant OLED touchscreen display beneath scratch-resistant sapphire crystal, housed in a 45mm stainless steel case with the same level of finishing found on TAG Heuer's mechanical watches. The Qualcomm Snapdragon Wear 4100+ processor provides responsive performance for fitness tracking, notifications, and the TAG Heuer Sports app, which offers golf, running, cycling, and fitness tracking with detailed metrics. Exclusive watch faces designed by TAG Heuer replicate the look of classic models including the Carrera, Monaco, and Aquaracer, bringing digital versatility wrapped in luxury aesthetics. GPS and heart rate monitoring enable serious sports tracking, while NFC allows contactless payments through Google Pay. With 50 meters of water resistance, it can handle swimming and water sports — unusual for a smartwatch at any price point. The stainless steel bracelet ensures the Connected feels like a proper luxury timepiece on the wrist, not a gadget. For collectors who wear mechanical watches most of the time but want a luxury option for sports activities, the Connected offers a compelling alternative to consumer electronics brands.