Rolex Submariner Date 116610LV "Hulk" Discontinued

About This Watch

The Rolex Submariner Date 116610LV, universally known as the "Hulk," is one of the most iconic and valuable discontinued Rolex sports watches of the modern era. What set this reference apart was its fully green aesthetic: a green sunburst dial paired with a green Cerachrom ceramic bezel, creating a bold, monochromatic look that divided opinion at launch but eventually became one of the most desirable watches in the world. The green sunburst dial displayed remarkable color shifts depending on the light, ranging from deep forest green in shade to vibrant emerald in direct sunlight. When Rolex replaced it with the 126610LV "Starbucks" (which paired a green bezel with black dial), the Hulk's secondary market value surged dramatically. The all-green combination had proven irreplaceable in collectors' hearts. Production ceased in 2020, and values have remained strong, with the Hulk consistently trading well above $20,000 on the secondary market. The caliber 3135 inside was a workhorse movement with a proven track record of reliability. The 40mm case, the last generation before the size increase to 41mm, is preferred by many collectors who find it the perfect diameter. The Hulk demonstrated that Rolex could create excitement through color and eventually became a cultural icon beyond the watch collecting community.