Rolex GMT-Master II 16710 "Coke" Discontinued

About This Watch

The Rolex GMT-Master II 16710 "Coke" features a red and black aluminum bezel insert that creates a bold, high-contrast appearance. Named for its resemblance to the Coca-Cola brand colors, this variant has a more aggressive, sporty character compared to the Pepsi version. The red and black combination clearly delineates day and night hours on the 24-hour bezel scale, making it arguably the most functionally legible GMT-Master bezel option. Like its Pepsi sibling, the aluminum insert develops a distinctive patina over time, with the red fading to a warm brick tone and the black softening slightly. The 16710 Coke was never offered in the ceramic era, making it unique to the aluminum-insert generation. The caliber 3185/3186 provides the independently adjustable hour hand that is essential for travelers. Production numbers for the Coke variant were lower than the Pepsi, and certain production years are particularly sought after. The 16710 Coke has developed a strong following among collectors who prefer its bold color contrast to the more traditional Pepsi combination, and its status as a discontinued, never-replicated configuration ensures continued appreciation in value.