Rolex GMT-Master II 126710BLRO

About This Watch

The Rolex GMT-Master II 126710BLRO, universally known as the "Pepsi," is one of the most coveted watches of the modern era. First introduced at Baselworld 2018, it stunned the watch world by combining the beloved red-and-blue Cerachrom ceramic bezel with a Jubilee bracelet on a stainless steel GMT-Master II for the first time. The GMT-Master lineage stretches back to 1955 when Rolex developed the original for Pan American World Airways pilots who needed to track two time zones simultaneously. The "Pepsi" nickname dates to the original ref. 6542 with its red and blue Bakelite bezel. This modern iteration houses the caliber 3285 with a 70-hour power reserve and an independently adjustable local hour hand, allowing travelers to quickly set local time without stopping the watch. Creating a two-tone ceramic bezel insert was a significant technical challenge that Rolex spent years perfecting, as ceramic cannot simply be painted. The result is a fade-proof, scratch-resistant bezel that will maintain its vibrant colors indefinitely. The Jubilee bracelet adds an element of elegance, though an Oyster bracelet version (ref. 126710BLRO on Oyster) was later introduced. This remains one of the hardest Rolex models to obtain at retail.